One of the most important aspects in the online marketing scenario is the Social Media Marketing. This is one facet of internet marketing that one cannot afford to side line. The future of a good website ranking is going to be social media. Most of the seo companies are investing a huge portion of their time and other resources trying to tap the best way to increase the awareness and sales for their clients. Social media is nothing but communicating and sharing information in an informal way. There is no metrics to measure the efforts of social media but the intangible benefits are