Nobody wants to work months and years on their site, and then have Google penalize their page or drop their SERP rankings. This costs money, time and frustration. If you don’t know what you’re doing, you’ll have to start everything from scratch. In fact, it could even mean the end of your business, particularly if all (or most of) your traffic relies on organic results. Keyword stuffing Keyword stuffing occurs when a site is crammed with keywords in order to increase a sites search rank. There are several ways in which you may (and perhaps by accident) be participating in keyword stuffing. Here's a list of